Targeting Families Makes Businesses Sense

A study commissioned by MCYS revealed that businesses that adopted practices that target families as customers (such as family friendly infrastructure, good service, and discounts for families) make more money.

Here are some examples of Businesses for Families initiative undertaken by accredited Businesses for Families companies.

Singapore

	Cathay Cineplexes - Providing Wholesome Family Entertainment In order to provide a family-friendly entertainment hub for families, Cathay Cineplexes embarked on a series of Businesses for Families initiative through the Businesses for Families programme.
	Downtown East - FUN with Family-friendly Business Downtown East is a one-stop leisure and entertainment hub for families and youths. This is evident from the range of services and facilities that cater to all age groups.
	United Square - The Mall for All Families United Square provides a wholesome family shopping experience with 5 themed-levels of shops, alfresco forecourt, water terrace dining area and glass-sculpted restaurants.

Overseas

Study Mission 2008 (Osaka)

Working under the auspices of the Making Business for Families Initiative, the Businesses for Families Workgroup organised the inaugural Businesses for Families Best Practices Study Mission to Osaka, Japan from 31 March to 5 April 2008.

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Targeting Families Makes Businesses Sense

Singapore

Overseas