Why be Family-friendly

Research commissioned in 2005 by Family Matters! Singapore and MCYS indicates that:

• Households with young children collectively spend $1.5 billion annually
• They tend to shop as a family nearly 2/3 of the time
• These households spend a total of $820 million annually on non-grocery shopping alone
• Family-friendly businesses enjoys 5% - 10% more sales than less family-friendly ones

In essence, targeting families makes business sense!

Taking the Businesses for Families Pledge is a good way for your business to indicate commitment towards building strong and stable families in Singapore.

Click here for more information on the Study. (PDF)